Scroll

Free Reports

Why Your Online Marketing Fails and What to do About it

1. 99 – 35 – 1
99% of the people looking at your property listing online are not interested in that specific property and are not going to contact you about it.  35% of the people looking at your property listing online are interested in other real estate.  Your online marketing is going after only 1% of the market!

2. The goal of online marketing.
The goal is to give buyers valuable information with multiple reasons and ways to contact you about real estate, not just a particular listing.  99% of the people that look at a listing online are not going to click for more information or make contact with you to get more information because they decide for whatever reason that it is not the home for them.  But, of the 99%, what about the estimated 35% of people that will be buying a home in the short or long term and need help finding the home of their dreams?!  There is no reason why you can’t offer them your expertise and services.  Your online marketing MUST get this MUCH LARGER group of future buyers to contact YOU if you want a chance at getting a healthy share of online leads.

3. Give buyer’s MORE Value:  Local Search and Local Information
Buyers begin their online home search looking at property listings.  This is why having your property on as many relevant websites as feasible is always good.  But buyers also want information on the neighborhoods, the schools and even unique things like the history, farmers markets, and more so they can make an educated decision in the home buying process.  This is where local brokers and agents can really shine and put themselves at an advantage over others in their market.  Put these tools and information in front of buyers when they are most likely to ‘convert’, when they are looking at property detail information of your listings on the Internet.  Trulia, Zillow, and Realtor.com do this, you should too.

4. One Click It
People love it when answers come easy. And people much prefer clicking to typing. You know what is hot in your market. Don’t make buyers go somewhere else looking for this information!  Include links to predefined IDX searches for a few of the hottest or interesting markets in your area to really get buyers clicking on your online marketing and not typing their way somewhere else.

Downtown Condos $200-$250,000
Hayes Valley Homes $800-$1.2m
Foreclosure and Banked-Owned
$5,000,000+ Homes
Local Farmer’s Markets

Include a few searches for the hottest markets in your area with hyper links to your website where the appropriate IDX search will be displayed along with ALL the rest of the tools and information that buyers are looking for online.  By giving buyers the easy answers you know they want at a click, you will start to get your share of this 35% of potential buyers and get the opportunity to continue the conversation further increasing your chances of converting more leads.

5. Free form marketing websites!
While Craig’s List, Backpage and other similar websites might not be considered worthy of a broker’s time, the numbers tell a very different story. The number 8 website in the United States by unique visitors with 1.2 billion page views a month Craig’s List is the 800 pound gorilla in the world of real estate related websites sending buyer leads to brokers and agents.  There is no other website with as much traffic that gives you so much opportunity to publish ads that directly target BOTH the 1% of buyers looking for a property similar to yours AND the 35% of buyer’s interested in buying OTHER real estate.

6. 4 keys to successful online marketing
To convert the greatest number of online leads, your online marketing should include the following:

  1. Around 6 good quality pictures of the property (Not 2 and not 25!)
  2. Basic information about the property (condition of the foundation not needed here!)
  3. Multiple search tools and local information to increase buyer response (a link to your homepage or a virtual tour is great, but not nearly enough)
  4. Multiple reasons and ways for the buyer to contact you (just an email and phone number is not enough)

The goal of online marketing is to whet the appetite of likely buyers and then give them the tools, reasons and ways to contact you.  By following these principals, just like the big corporate websites, you will find, as brokers and agents have before you, that there is a lot of business easily found online.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Building your Real Estate Sales Team
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

Training & Events

Roadmap to Success: "Foundation & Promoting Leads " - Sat. Session in English

Nov 25, 2017   10:00 AM - 12:00 PM

11200 Pines Boulevard Suite 100 Pembroke Pines,FL 33026

Roadmap to Success: "Leasing"

Nov 28, 2017   10:00 AM - 12:00 PM

11200 Pines Boulevard Suite 100 Pembroke Pines,FL 33026

Closing Statement/HUD

Nov 29, 2017   10:00 AM - 12:00 PM

11200 Pines Boulevard Suite 100 Pembroke Pines,FL 33026

Agent Onboarding

Dec 1, 2017   10:00 AM - 11:00 AM

11200 Pines Boulevard Suite 100 Pembroke Pines,FL 33026

Roadmap to Success: "Sellers" - Sat. Sessions

Dec 2, 2017   10:00 AM - 11:00 AM

3050 Biscayne Blvd Suite 503 Miami,FL 33137

 

Success Stories

 

"Joining InvesTeam Realty and becoming a part of the team has been a great experience.  The company’s Broker support has been the key to develop my professional skills and help me in learning the real estate business. There is no match of the training that I have received.  I thank the whole team and look forward to even more success in the coming years."

Realtor, Coral Gables
InvesTeam Realty

 

"This is the place where I learned everything about real estate business. As soon as I got associated with InvesTeam Realty, my career tool off. All the training and teaching of different processes have been outstanding. we have top notch branding and support and I want to thank you for all that you have provided me with. This is my second career and I really feel that I can have a long time and productive one ahead of me."

Realtor, Miami
InvesTeam Realty

 

"The reputation and history of InvesTeam Realty brought me to them and I found it to be the right choice for getting trained for my Real Estate business. I had received my real estate license and then there were a lot of opportunities for me. I had long term goals in my mind. InvesTeam Realty has proven itself as a company that provides the best possible business environment and support to its agents. I am proud to be an associate of InvesTeam Realty and always enjoy while working with the rest of the team. I love InvesTeam Realty and have no plans of leaving the company !."

Realtor, Ft. Lauderdale
InvesTeam Realty

 

"I was fascinated with the facilities and staff from the very first time I put a foot in the company. The staff is really courteous, professional and friendly. Joining InvesTeam Realty was been my best decision. Today, I am closing on my 21st property and the entire credit goes to InvesTeam Realty, its broker and support staff. I could have never come this far without them. The decision to join InvesTeam Realty was the turning point of my career."

Realtor, Miramar
InvesTeam Realty

 

"I express my sincere gratitude and a warm thanks to the InvesTeam Realty. The teaching skills of InvesTeam Realty are outstanding. They are extremely proficient in the know-how of the industry and they helped me in an effective manner throughout my journey. As a new associate, I benefitted greatly from the information, tips, how to’s and career development. InvesTeam Realty has helped in cultivating new skills as well in the promotion of my business."

Realtor, Doral
InvesTeam Realty

 

"I've known Reinaldo Gonzalez for many years now and while working for other companies I always admired his tenacity and drive to provide the best service, tools and his unmatched commitment to share his years of experiece and knowledge in the industry with those not only close to him but anyone that approach him. And now I enjoy first hand this experience, I proudly am part of the team at InvesTeam Realty and I have gained the confidence to takle the business knowing that he has my back. With his support not even the sky is the limit !"

Realtor, Weston
InvesTeam Realty

 

"I moved to InvesTeam Realty 1 year ago, I can say in my 20 year career I've never had a more supportive, knowledgeable, organized and problem solving broker. The organization and support the office provides has allowed me to focus, serve my clients and increase my income like never before!"

Realtor, Brickell
InvesTeam Realty
 
"I wanted to work in real estate for years, every time I tried to start the process, I became overwhelmed and couldn't handle the transition, fearful to leave my regular job before I could guarantee a steady income as a realtor. I found InvesTeam Realty on the internet and decided to contact them. The broker, Reinaldo Gonzalez took me on, encouraged and guided me step by step, and now I am a successful full time agent."
 
Realtor, Edgewater Miami
InvesTeam Realty

 

"Working in real estate in south Florida for the past 15th years I thought I knew pretty much all that I needed for success. I worked all those years for the two largest firms with big name, and believed that was as good as I could get. Was I off base! Transferring to a boutique firm was a tough decision at first, and the best one I have done, the personal attention and support by the broker and staff are making an amazing difference in my career."

 
Realtor, Miami Beach
InvesTeam Realty

 

“As a real estate attorney in South Florida, I have had the pleasure to work with InvesTeam Realty and Reinaldo Gonzalez on many files. They provide the highest quality of service to their clients, are extremely well versed in the real estate industry as a whole, and bring their remarkable knowledge and assistance to their clients.“

Marlene Leon-Rubido, Attorney
Marlene Leon-Rubido, Esq

 

“As a real estate attorney, and title company, my office has worked with InvesTeam Realty, its broker, and its realtors, on many files. We have observed that InvesTeam Realty works hard for its clients, whatever they are sellers or buyers; InvesTeam Realty stays involved in the transaction all the way through closing; and InvesTeam Realty helps resolve any issues or problems that may arise. “

Richard Geisert, Attorney
Richard Geisert, Esq
 

Recently Joined

America Abad
Diamela Alamo
Lina Alarcon
Cristina Almeida
Luis Arvelo
Orlando Avellaneda
Omar Barboza
Miguel Basalo
Dinolis Beltran
Roxangell Bozo
Adalberto Camacho
Wendy Carrasco
Carlos Carroz
Sylvia Evelyn Chapman
Miguel Coello
Maria Crespo
Meli Daza
Karen De Levay
Arturo Del Fierro
Clarissa Egana
Arelis Estee
Janet Forti
Roman Gil
Jonathan Godoy
Norma Gonzalez
Edel Gonzalez
Carlos Gutierrez
Lucia Hermoso
Martha Jaramillo
Marie Latortue-Benitez
Ron Laviv
Lisa Ljung
Maria Losada
Fredy Martinez
Jhean Martinez
Mario Melendez
Marisol Miller
Gilda Munoz
Ericka Negrin
Eduardo Nucete
Peggy Ordaz
Leonor Ortiz
Mercedes Quintero
Maria Rios
Rafael Rivera
Carla Rodriguez
Alberto Romero
Alberto Romero
Yamile Rosario
Mike Ruiz
Ernesto Sang
Geoge Schreiber
Socrates Sosa
Anna Torres
Giuresca Torres
Maria C Troconis
Beatriz Valarino
Patricia Velazquez
Mayte Vigoa
Gabriel Villarreal
Aswan Yarbough
Maria F Yepez
Jorge Zubizarreta
Top
Powered by: The Real Recruiter